To enable its customers to go into stores to pick up products bought online, Ikea has set up a dedicated ordering website called “Click and Collect” based on our KeyWebStore solution. Accessible via desktops, tablets and mobiles, the solution is currently being rolled out in all the chain’s branches.
The “Click and Collect” front office was custom-built, and only displays the products in stock in the selected store: customers select their products, add them to the basket, pay on the order page and choose a collection slot.
The store itself uses an order management back office to retrieve and handle customer requests.
This click and collect service aims to simplify “store” customers’ lives by offering them a new purchasing route, saving on the time spent in-store for products chosen in advance.
Riding the mobile wave, the Tape à l’œil chain used La Mobilery by Keyneosoft to develop a complete Android and iOS m-commerce application named My TAO.
A number of features and menus are available to My TAO’s users: access to the whole product catalogue, a dematerialised loyalty card (via self-scanning), a dedicated personal area, and links to social networks (photo sharing), a store locator, a personal shopping assistant (push promotions and recommendations) and the order placement mechanism.
Increased customer knowledge, gained by collecting data and information shared on social networks, enables Tape à l’œil’s sales force to reach a better understanding of customers’ needs and expectations. The My TAO application generates increased in-store traffic by creating rapid awareness of new promotional offers in-store and new products.
This solution aims to make the brand more accessible, more innovative and more international.
To help its customers and sales assistants to search for, compare and find the right product, even in reference materials that are not present at the point of sale, Expert and Connexion’s stores deployed our product range extension solution, KeyExtenso, on Android tablets.
The application automatically synchronises itself (products, price) every day from the web. It works in online or offline mode to guarantee optimum stability. Its functional parameters are centred around an authentication form, an administration back office, a local product catalogue and a shopping basket.
Available on vendor tablets and self-service touch screens, this solution is an innovative way of displaying the product range in-store, as well as providing customers with detailed, practical information: product specifications, prices, stock updates, etc.
Auchan drew on Keyneosoft’s expertise and used our mobile checkout solution, KeyPOS to deploy mobile checkouts.
Coupling smartphones with mobile payment terminals enables sales assistants to take debit and credit card payment from customers anywhere in the store, thereby streamlining the checkout process, especially during busy periods (Christmas and New Year, peak times of day...). Sales assistants in “Household appliances” and “Home entertainment” departments can also use mobile checkouts to take customers’ payments after a sale, thereby avoiding any interruption to the customer’s buying journey.
For short sale events (such as wine fairs) or outdoor or off-site sales, this solution also enables multiple checkouts to be deployed very efficiently in terms of both space and cost.
To offer customers guidance with their projects, Leroy Merlin created an interactive area devoted to the information in-store.
The DIY retailer chose Keyneosoft’s “connected table,” an intuitive, interactive customer tool which brings together all the brand’s web content on one platform.
Customers can use it to find information quickly and efficiently from the design stage through to the execution of their projects:
Each store manages its own specific content independently, via a back office
Wishing to renew the excitement of the purchasing experience in pharmacies, and to offer advice to customers, L’Oréal Active Cosmetics developed an application for self-service Android touch-screen tablets: the Skin Pad.
The main purpose of the device, named Skin Touch, is to offer personalised beauty advice to the customer, thereby guiding her towards the product or products most appropriate to her needs and her personal characteristics, offering her an expert assessment at the same time. This application allows product information to be searched for and accessed, and provides many benefits: